How Malls provide Ready-to-Shop Shoppers

Shopping Malls offer you several factors that influence impulse buying which are a major source of revenue such as store location, size, attractive layouts, convenience, persuasive shop assistance, discounts and debit and credit card payment facilities.

Accept it! We are all mall-crazy people. Malls mean a clean and well-organized shopping cum recreation destination for the entire family these days. With ever-shrinking parks, malls have become a place to de-stress and unwind too.

In the malls, you find all your favorite places to eat - restaurants, cafes and bakery outlets - where you can enjoy your meals, beverages or desserts at peace - alone (quietly watching others laughing and enjoying) or with friends (giggling and chatting at the same time). They also offer you everything at one place - cosmetic shops, fashion stores, kids and lifestyle retail outlets, cinemas and bars allowing you to do more in the little time you have.

Here are a few reasons why we think malls offer ready-to-shop shoppers for retail business owners:

Malls with Large Residential Catchment Areas offer you great exposure: In metros and larger sees, proliferation of malls has progressively shrunk the catchment areas where your potential customers live, work or visit.

But in smaller towns and cities like Mathura, malls have a limited presence. It means that people from all over the city as well as the nearby areas come to the leading malls for shopping and to have fun with their family and friends. Higher footfalls translate into profits for all the retail businesses in the mall.
More they have fun or shop, more you earn.

Impeccable Mall Management and Promotion: More and more malls being developed today have a revenue sharing model. It means that mall developers take an active interest in promoting and managing the mall even after you lease space from them.

They come up with different strategies to attract their target customer demographics, such as developing customized market clusters, inviting celebrities, and organizing themed events from time to time.
These efforts attract people who are looking to be entertained and perhaps, indulge in impulsive buying too.

Facilities and Customer Engagement Activities not available on high streets: We all know how difficult it is to find toilets or elevators or parking spaces in high street markets of India. On the other hand, a centrally air-conditioned mall in summers or a centrally-heated one in winters become a safe haven for those who are out for shopping.

Besides, in a mall, customers remain actively engaged. Kids can enjoy in play areas while parents finish up their shopping or moms can enjoy their facials in peace. You can watch cinema, have a pizza and even buy bedsheets without having to walk miles and miles to find the right shop.

Naturally, malls look more attractive to buyers who love the experience rather than bargaining.

Malls offer you several factors that influence impulse buying which are a major source of revenue such as store location, size, attractive layouts, convenience, persuasive shop assistance, discounts and debit and credit card payment facilities.

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